London | Los Angeles
About Us
KynectiQ is an audience insight consultancy for the entertainment industry, founded by executives who spent decades leading and championing insight inside global film, TV, streaming and sports organizations.
We understand how your industry works. We understand how your organization makes decisions. And we understand the challenges you face.
We know there’s a better way of doing things.
That's why we built an insight consultancy that works differently, pairing senior experience with new methodologies, delivering solutions ready for both the boardroom and the executional teams.
Philosophy
The principles behind KynectiQ
Connected
Engaging audiences with innovative methodologies to capture authentic feedback you can trust. Free from synthetic noise, panel fatigue and outdated metrics.
Kinetic
Outputs shaped and delivered at pace through an executive lens. Tailored to your business and framed around real-world commercial choices.
Intelligence
Guaranteed senior partnership on every project. Employing smart technology to accelerate turnaround and power human insight, not replace it.
Solutions
We replace static research reporting with an active consulting model that translates audience insights into effective business decisions
We use a carefully designed qualitative and quantitative toolkit to address your needs. This includes market analysis & sizing, IP analysis, stakeholder interviews & workshops, segmentations & positioning work, creative testing, post-release & fan-engagement studies.
From a foundation in core consulting and consumer insight methodologies we go further, assisting clients in understanding and implementing areas such as synthetic data, digital twins and data integration.
We supplement this with our own proprietary methodologies:
Optimizing
Creative & Positioning
Our proprietary 'True Intent' metrics move beyond artificial interest scales to mirror how modern audiences actually discover, choose and consume content.
We stress-test trailers, concepts and campaign framing before media spend is deployed.
Youth & Subculture Communities
PathFinders is an always-on, high-engagement community of Gen Z and Gen Alpha opinion leaders. Built for overnight feedback, cultural sensitivity checks and rapid creative reads directly from hard-to-reach audiences in their native environment.
Buyable Audience Segments
We don't build theoretical personas, we integrate attitudinal survey data directly with ID graphs, pixels and programmatic DSPs, delivering prioritized segments your media teams can actually buy.
Our Team's Experience
Henry Piney
Co-Founder and Managing Partner
xHead of NRG International,
MarketCast International, xEVP Nielsen
Molly Ludwig
Senior Partner
xHead Global Media & Entertainment, Magid
Ivan Wormley
Co-Founder and Managing Partner
xHead Creative Advertising for Universal Pictures International
Luke Postlethwaite
Senior Partner
xLeader Insight and Strategy Sky, DAZN and LIV Golf